What is the integration-responsiveness framework (i.e. IR framework)? In a short essay, describe the two main components of the framework, and discuss how it is related to four types of global corporate-level strategy Global integration refers to the coordination of the firm's value chain activities across countries to achieve worldwide efficiency, synergy, and cross-fertilization to take maximum advantage of similarities between countries. Global integration and local responsiveness have become known as an integration-responsiveness framework to assist managers in developing a deeper understanding of the trade-offs between global integration and local responsiveness. In companies that are locally responsive, managers adjust the firm's practices to suit distinctive conditions in each market. Customer needs should be met to achieve the competitive environment and the local distribution structure. Internalizing firms pursue a group of four prominent types of strategies.Multi-domestic industries have a tendency to favor home replication and multi-domestic strategies while global industries favor global and translational strategies. Home replication strategy views international business as separate from, and secondary to, its domestic business, and multi-domestic strategy is whereby an internationalizing firm assign to each country manager considerable autonomy, so as to allow him or her to operate independently and pursue local responsiveness, while global strategy, substantial control over its country operations is what the headquarters seek in an effort to minimize redundancy. Transnational strategy, on the other hand, is a well-planned procedure to internationalization whereby responsiveness to local needs is what the firms seek while sufficient central control of operations is retained to ensure efficiency and learning Discuss the evolution of strategy. Specifically, discuss why MNCs should revise and change their global strategy continuously. Then discuss the general pattern of global
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- Fall '15
- Globalization, product line, global corporate-level strategy