Ch11-text

Ch11-text - I. I. A. B. C. D. II. A. B. C. Chapter 11: I...

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I. Chapter 11: I Want My MTV (1980–1990) I. Promotional videos 0. Rock artists always used films for promotional purposes 0. Short one-song films to promote a song 0. Rock performers regularly appeared on TV shows 0. Beatles made the first promotional videos II. Cable TV background 0. Cable TV as a necessity 0. An alternative to broadcast television 0. Cable providers expanded the programming spectrum 0. MTV premiered on August 1, 1981 0. First video shown: the Buggles video “Video Killed the Radio Star” II. Cable TV background (continued) 0. MTV and Michael Jackson 0. In early 1983, Michael Jackson’s “Billie Jean” was climbing the pop charts 0. MTV refused to play Jackson's video 0. They believed viewers would not watch because Jackson is black 0. Jackson's video did get played on MTV in March 1983 0. Jackson's enormous success increased the popularity of the network II. Cable TV background (continued) 0. Record companies soon considered videos to be crucial promotional tools 0. MTV began to rival FM radio as the place to make or break hit records 0. MTV became an important aspect of the popular-music business during the 1980s 0. The principal criticism: 0. MTV favored artists’ visual aspects over their musical aspects 0. Consequently poor musical quality was overlooked (or ignored) III. Music video's new elite: Michael Jackson and Madonna
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Michael Jackson: a quick review 0. Began with his brothers on Motown records 0. Off the Wall (p3 r1, 1979) 0. Immense success with the album Thriller (p1 r1, 1983) 0. Thriller contained three crossover singles 0. “Billy Jean” 0. “Beat It” (with Eddie Van Halen) 0. “The Girl Is Mine” (with Paul McCartney) III. Music video's new elite: Michael Jackson and Madonna (continued) 0. Jackson earned the title “King of Pop” 0. Jackson sold tens of millions of records for Epic 0. He won numerous awards 0. Enormous dancing skill 0. Continued the choreography tradition of the Temptations 0. Became the biggest star in popular music during the 1980s 0. Jackson was perfect for the newly emerging video age of pop III. Music video's new elite: Michael Jackson and Madonna (continued) 0. Jackson continued the Motown practice of courting white listeners 0. Two tracks from Thriller featured prominent white musicians 0. Ex-Beatle Paul McCartney on “The Girl Is Mine” 0. Emerging guitar icon Eddie Van Halen on “Beat It” 0. Jackson was criticized for selling out to a white audience 0. It was just good business sense 0. Jackson was committed to appealing to white and black audiences Michael Jackson, “Billie Jean” #1 on the U.S. pop and rhythm and blues charts, as well as on the UK charts in 1983 Form : Simple verse-chorus 0:00-0:28 Introduction Drums and bass set the song’s mood, then synthesizer enters. 0:28-0:53
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Ch11-text - I. I. A. B. C. D. II. A. B. C. Chapter 11: I...

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