MKT 427 - Case Study (Ruth's Chris)

MKT 427 - Case Study (Ruth's Chris) - Mariah McCarthy...

This preview shows page 1 - 3 out of 6 pages.

Mariah McCarthy Professor Aaltonen MKT 427 January 30 th , 2016 Case Study: Ruth’s Chris
Image of page 1

Subscribe to view the full document.

Overview of Company: Ruth’s Chris Steak House is a successful high quality steak restaurant based in the United States who is seeking to expand internationally. In the year 2005, the steak house raised a total of $154 million to become an IPO. They are well known for being a high quality priced steakhouse that originated in New Orleans, LA serving USDA beef. Define Problem: The initial problem that Ruth’s Chris Steakhouse is facing is now that they are an IPO Company; they are feeling the pressure from Wall Street Investors to maintain a certain level of expectations. They are considering moving into the international restaurant market as a growth opportunity, but our unsure of what country to enter first. The difficulties of entering into the international market are the fact it’s a new market demographic where they are basically starting from scratch. Another major problem that Ruth’s Chris faces is that a large amount of the franchised restaurants are only owned by a small number of franchisees (17). This creates a problem because the ownership is not spread out enough. In order to maintain success and expand their growth opportunities Ruth Chris has a variety of options to consider. Option A would be to decrease or limit the number of restaurant locations franchisees are able to own in order to simplify the management and expand throughout the countries. Option B is to identify the best location for international growth opportunities and thoroughly research international countries that have a need and ability to pay for a steakhouse and expand internationally. Option C is to not expand
Image of page 2
Image of page 3
  • Spring '14
  • FranciscoF.Coronel
  • Marketing, gross domestic product, Steakhouses, Ruth Chris, Chris Ruth

{[ snackBarMessage ]}

Get FREE access by uploading your study materials

Upload your study materials now and get free access to over 25 million documents.

Upload now for FREE access Or pay now for instant access
Christopher Reinemann
"Before using Course Hero my grade was at 78%. By the end of the semester my grade was at 90%. I could not have done it without all the class material I found."
— Christopher R., University of Rhode Island '15, Course Hero Intern

Ask a question for free

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern