eBay Team case

eBay Team case - Black Jaguars (Allison Fleming, Cesar...

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Black Jaguars (Allison Fleming, Cesar McFarlin, Nasser AlAgil, and Jennifer Kohn) Professor Cardarelli 02 – 05 – 2008 Ebay Discussion: What events and actions do you think accounts for eBay’s success? -Pierre needed management hired Meg for CEO (Main Event) -Not many other companies similar Makes market leader -Needed better understanding of company technical underpinnings -Ebay stepped-up investment in system capacity -Benchmalle capital investment of 5 million dollars in eBay (pg 2) -Develop a vision and Marketing strategy when Meg entered -Developed weekly and Monthly meetings made calendar appointments to set organization within the company. -Meg set priorities – long +short term goals for eBay success -Set a nonhierarchical, team-based approach to problem solving -eBay had the same values as the community -Ebay set a vision to be the world’s largest online personal trading community -Changed the structure of engineering - Put in place systems that would enable consistent communication within eBay as the company grew -Open and low risk culture -eBay revised user’s agreement to ensure loyalty with customers -eBay opened a new special customers support -eBay established “
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eBay Team case - Black Jaguars (Allison Fleming, Cesar...

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