Media Systems and Processes Exam 1 notes

Media Systems and Processes Exam 1 notes - Media Systems...

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Media Systems and Processes – Exam 1 notes Chapter 1: Mass Communication Communication: the process of creating symbol systems that convey information and meaning Culture: the symbols of expression that individuals, groups, and societies use to make sense of daily life and to articulate their values Mass media- the cultural industries – the channels of communication – that produce and distribute cultural products to a large number of people Mass communication: the process of designing and delivering cultural messages and stories to large and diverse audiences through media channels as old as the book and as new as the Internet Premodern period – 1000 B.C. to the mid fifteenth century – working people were generally illiterate, and the economic and educational gap between peasants and rulers was vast Socratic method – communicating orally, through public conversations and debates – feared that written word would threaten public discussion and Plato sought to banish poets Printing press invented in the fifteenth century – reduced size and cost of books, began mass communication o Transmitted knowledge across national boundaries, democratized knowledge, raised literacy o Fostered nationalism while fostering the idea of individuality, which led to social and political movements 1840’s: development of the telegraph – useful to military, business, and political leaders 1920’s: rise of film and radio Digital communication: images, texts, and sounds are converted into electronic signals which are then reassembled as a precise reproduction Media convergence: the appearance of older media forms on the newest media channels – ex: magazine articles on the internet Linear model of mass communication: senders (authors, producers, organizations) transmit messages to receivers through a mass media channel (newspapers, radio, television, internet, etc). In the process, gatekeepers (editors, producers, media managers) function as filters for specific audiences. Then receivers return messages to senders and gatekeepers in the form of feedback. Selective exposure: audiences seek messages and produce meanings that correspond to their own cultural beliefs and values. Some people are concerned that popular culture in the form of media may not be ethical (Jerry Springer, Simpsons) and is distracting students from serious literature and philosophy Modern period – started with the Industrial Revolution in the nineteenth century Postmodern- contemporary, current, 1950s on 4 main values of the modern period: celebrating the individual, believing in rational order, working efficiently, and rejecting tradition.
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This note was uploaded on 02/22/2008 for the course COMM 102 taught by Professor Pike during the Spring '07 term at Rutgers.

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Media Systems and Processes Exam 1 notes - Media Systems...

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