BR Product Background - 1.2 Product Background(i Baskin Robbins established in the market Baskin Robbins a company which stands nearly three-quarter

BR Product Background - 1.2 Product Background(i Baskin...

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1.2 Product Background (i) Baskin Robbins established in the market. Baskin Robbins, a company which stands nearly three-quarter century ago which serves 1000 varieties types of ice cream. The two brothers-in-law create an innovational ice cream shop whereby starts their business since 1945 with the name of Snowbird ice cream and Burton’s Ice Cream. Few years later, their store numbers starts to grow meanwhile the same time they maintain the high standard quality of their products starting from the beginning. In 1949, there were more than 40 stores in Southern California, they purchased their first dairy at Burbank and this business decision allowed them to develop new ingredients and flavors and push it to the market. Early 1953, they standardize their store name to Baskin Robbins which including the 31 logo indicate that they are serving 31 types of ice cream every day of the month. Starting from 1954, they introduce over 1000 of ice cream flavor like some of the top selling flavors like Mint Chocolate Chip and Pralines ‘n Cream. Until now, they had
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  • Fall '14
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