the study of communication in ancient days
the teachers of communication/rhetoric
founded the Lyceum, student of Plato, tutored Alexander the Great, lectured
about philosophy, science, and logic. Invented ethos, pathos, and logos.
Aristotle’s teacher of philosophy
Aristotle’s school named after the corridors in which he had his talks
swaying an audience through personal character
swaying an audience by arousing emotions
swaying an audience through the wording and logic of the method.
Corax and Tisias:
Sicilian Greeks who studied rhetoric and taught litigants to effectively
order their ideas.
Century B.C. to 4
Century A.D. (900 yrs). Ancient Greece, Roman
Empire, and Christianity.
foreign teachers who taught speech and earned their income as professional
speechwriters and political consultants.
prominent Roman politician, considered Rome’s finest orator, who created the 5
canons of rhetoric.
Canons of Rhetoric:
Invention, Style, Arrangement, Memory, Delivery
process of deciding on the subject matter of one’s speech and discovering
information and arguments that would lead to sound conclusions.
process of selecting the proper words to convey a message.
built ethos by convincing the audience of the speaker’s good character, good
sense, and trustworthiness. Logical, clear, and explained.
emphasized logos by impressing the audience with the soundness of the
speaker’s position; it consisted of intricate argumentation and careful philosophical
based on pathos, pulled out the stops, and was eloquent and emotional.
Cicero warned speakers not to use this without elements of the other two styles.
ways to order ideas effectively. Intro, statement of purpose, arguments,
and then conclusion.
the ability to hold content, style, and arrangement in one’s mind.
using a pleasing voice and graceful gestures as to not undermine the effect of
the speech. Least important.
the last of the great classical theorists; defined rhetoric of the good man
a major Christian theorist who argued that it would be foolish for truth to
take its stand unarmed against falsehood.