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exam1vocab - CHAPTER ONE Rhetoric: the study of...

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CHAPTER ONE Rhetoric: the study of communication in ancient days Rhetoricians: the teachers of communication/rhetoric Aristotle: founded the Lyceum, student of Plato, tutored Alexander the Great, lectured about philosophy, science, and logic. Invented ethos, pathos, and logos. Plato: Aristotle’s teacher of philosophy Peripatetic School: Aristotle’s school named after the corridors in which he had his talks Ethos: swaying an audience through personal character Pathos: swaying an audience by arousing emotions Logos: swaying an audience through the wording and logic of the method. Corax and Tisias: Sicilian Greeks who studied rhetoric and taught litigants to effectively order their ideas. Classical Period: 5 th Century B.C. to 4 th Century A.D. (900 yrs). Ancient Greece, Roman Empire, and Christianity. Sophists: foreign teachers who taught speech and earned their income as professional speechwriters and political consultants. Cicero: prominent Roman politician, considered Rome’s finest orator, who created the 5 canons of rhetoric. Canons of Rhetoric: Invention, Style, Arrangement, Memory, Delivery Invention: process of deciding on the subject matter of one’s speech and discovering information and arguments that would lead to sound conclusions. Style: process of selecting the proper words to convey a message. Plain Style: built ethos by convincing the audience of the speaker’s good character, good sense, and trustworthiness. Logical, clear, and explained. Middle Style: emphasized logos by impressing the audience with the soundness of the speaker’s position; it consisted of intricate argumentation and careful philosophical distinctions. Vigorous Style: based on pathos, pulled out the stops, and was eloquent and emotional. Cicero warned speakers not to use this without elements of the other two styles. Arrangement: ways to order ideas effectively. Intro, statement of purpose, arguments, and then conclusion. Memory: the ability to hold content, style, and arrangement in one’s mind. Delivery: using a pleasing voice and graceful gestures as to not undermine the effect of the speech. Least important. Quintilian: the last of the great classical theorists; defined rhetoric of the good man speaking well. Medieval Period: 400-1400 Renaissance: 1400-1600 Augustine: a major Christian theorist who argued that it would be foolish for truth to take its stand unarmed against falsehood. Natural Signs:
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exam1vocab - CHAPTER ONE Rhetoric: the study of...

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