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exam2studyguide - Answers to Study Guide for Exam II...

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Answers to Study Guide for Exam II Chapter 13: Research Questions and Methods I. Methods A. Quantitative vs. Qualitative 1. Quantitative: Investigations and arguments that rely on the analyses of numerical data for support of a claim. 2. Qualitative: Investigations and arguments that rely on the analyses of textual data for support of a claim. B. Which methods are most effective at answering what kinds of questions 1. Rhetorical Criticism: How does Hillary Clinton attempt to persuade a particular audience? In what ways does President Bush use the generic conventions of the state of the union address? How do symbolic acts create identification? In what ways to advertisers get people to link their identity to their car? 2. Ethnographic Research: How does this cultural communicate this word? 3. Survey Research: How do people feel about this? 4. Experimental Research: How does manipulating the independent variable change the dependent variable? C. Main Steps 1. Rhetorical Criticism a. Choose which way to go: Neo-Aristotelian, Genre, Burkean Dramastic, Cultural Ideological b. Look at rhetorical situation, and analyze the relationship between certain parts of speech. Identify persuasion. What ideological messages can be found in message? 2.
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exam2studyguide - Answers to Study Guide for Exam II...

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