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Unformatted text preview: What is the underlying principle to the BCG portfolio Matrix? Why is implementation and control so critical? Chapter 3 Understand each and why they are important to marketing management: Social/Cultural Environment Economic Environment Technological Environment Political/Legal Environment Competitive Environment What is an Ethical Dilemma? Explain morality versus legality and their applications in business Chapter 4 What is the impact of international trade and free trade agreements in particular on marketing efforts of domestic firms, multinational firms and on foreign firms? What are the key issues in determining what international markets to enter? What issues determine the Global Market-Entry Strategy for a firm? What issues are unique to International Marketing from an Environment standpoint and its impact on the Marketing Mix? Understand the unique challenges for each of the 4ps in the mix....
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This note was uploaded on 04/18/2008 for the course ECON 202 taught by Professor Wenz during the Spring '08 term at Winona.
- Spring '08