PROJECT - Kevin Cole Willette 860851676 Merck and Co....

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Unformatted text preview: Kevin Cole Willette 860851676 Merck and Co. Pharmaceuticals Section O27 PATRICK Contents: Cover Page Table of Contents Executive Summary Merck Company Profile: I. Company Overview & Industry Environment II. Management and Leadership III. Human Resources Management IV. Marketing V. Financial Analysis Works Cited Executive Summary: Merck and Co. Pharmaceuticals started off its venture into the field of pharmaceuticals as a small drug store in Germany. Today, Merck has grown into one of the top biological research and pharmaceuticals company’s in the world. With market leading medications for high cholesterol to male baldness, Merck has grown into its market niche. Merck and Co.’s field of industry is a crowded and highly sought after market share. Pfizer, GlaxoSmithKline, and Johnson & Johnson all consistently challenge Merck to develop and create new drugs. However, Merck also faces the challenge of generic drug producers whom often replicate the drug for much cheaper. Merck has combated this problem with an aggressive advertising campaign. This hard lined, high budget advertising campaign has effectively placed Merck pharmaceutical drug names in the minds of Americans. Merck's continued efforts in advertising have enabled it to take control over the crowded cholesterol lowering drug market. In order for Merck to continue lowering its cost and remaining a world leader in pharmaceuticals, outsourcing is needed. Currently Merck operates pharmaceutical producing factories in over 35 countries. Merck is also expanding its research fields into booming country of India. While many pharmaceutical companies have tested the fields in China, Merck is one of the frontrunners in developing research-based laboratories in India. Merck and Co. has experienced large fluctuations in the past 15 years. From a very strong mid to late 90’s era, Merck fell into a slump in the early 2000’s. Lawsuits involving popular Merck medicine have damaged Merck's community trust. While Merck has recovered significantly, pharmaceutical stocks are currently being hit hard in the market. Many feel the pharmaceuticals will rebound from their current 30-40% stock loses. I. Company Overview & Industry Environment Merck and Co. Inc. is one of the worlds most recognized, and largest pharmaceutical companies in the world. Merck holds strong in a crowded and highly competitive field it is one of the top seven pharmaceutical companies in the market today. The history of Merck and Co., Inc begins in 1668. In Darmstadt, Germany Frederic Hacob Merck opened a chemical firm. George Merck established the company’s roots in the United States in 1891 when he set up Merck and Co. Inc., in New York. Starting off in the United States as a fine chemicals supplier, Merck and Co. Inc., began its pharmaceutical research endeavors in the early 1930’s....
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This note was uploaded on 04/18/2008 for the course BUS 001 taught by Professor Theoureau during the Winter '08 term at UC Riverside.

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PROJECT - Kevin Cole Willette 860851676 Merck and Co....

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