Dansko Case assignment

Dansko Case assignment - Dansko Case assignment...

Info icon This preview shows pages 1–4. Sign up to view the full content.

View Full Document Right Arrow Icon
Dansko Case assignment Organisational behaviour SECTION1 : 260259199 260258960 260134062 260279279
Image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Situation A Synopsis of the situation During the period between 1992 and 1996, the Dansko Company was in the early stages of its growth. Cabot and her husband ran the shoe business in parallel with the Five Star Farm. As time went on, they could observe the shoe business growing and could see the potential of an even bigger growth. Cabot quickly came up with a mission for the Dansko Company which was to be everyone’s favourite shoe. This mission was their driving force as opposed to a profit-driven or sales targetted goal. Consequently, the “little shoe business” grew steadily at 10-15% per year with no debt reguardless of the fact that most of the employees knew little or nothing about the footware industry. Cabot seeked advice from more experienced parties outside the company whenever she was unsure of their strategies. Such advice and self education helped Cabot formulate ideas on how to run her company effectively. While striving to reach their goal of makign Dansko their customers’ “favourite shoe”, Cabot and Kjellerup were also concerned with the satisfaction of their employees and considered them to be part of a big family. Choice of theory Motivation is defined as an internal state that directs individuals toward certain goals. One theory of motivation that we find most appropriate to apply to the early days of the Dansko Company is the “Theory of Needs” developed by McClelland. This is a content theory of motivation as it focusses on individual needs (a.k.a. physiological or 2
Image of page 2
psychological deficiencies that we feel compelled to reduce or eliminate/satisfy) and examines what needs energize and initiate individuals’ behaviour. As such, we feel that motivation has played an important role in the development of the company from the start. Clearly, Cabot and her staff were motivated by their mission. As stated by the CEO herself, the mission of the company was to be “everyone’s favourite shoe; surely not the only shoe our customers ever wore, but their favourite”. Many aspects of the content theories of motivation apply in this particular situation. Specifically, the McClelland theory of needs is most appropriate here, as all three different motives described in the theory can be clearly observed and described in the situation. The motives are the need for achievement, the need for power and the need for affiliation. The need for achievement applies well since the entire team strived to reach the goal of accomplishing the company’s mission. The need for power is observed in the CEO’s behaviour. Cabot worked very hard to be able to run her company as well as she possibly could. Finally, the need for affiliation is present among the company staff itself.
Image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Image of page 4
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern