Module Entrepreneurship - Table of Contents 1 Introduction...

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Table of Contents 1 . Introduction to Entrepreneurship …………………………………… ..... i. Nature of Entrepreneurship…………………………………………… ii. Definition of major concepts……………………………………….. iii. Characteristics…………………………………………………… .... 2 . Entrepreneurial Personality i. Origin of entrepreneurship in individuals ii. Entrepreneurial personality traits iii. Entrepreneurship and culture 3 . Entrepreneurial Process i. Creativity and Innovation ii. Innovation and Entrepreneurship iii. Intrapreneurship (Corporate intrepreneurship) 4 . Opportunity recognition and analysis i. Definition of opportunity ii. Method of opportunity analysis 5 . Entrepreneurs i. Types of entrepreneurs ii. Contributions to the economy 6 . Entrepreneurial Process i. Stages of Entrepreneurship ii. Starting the Enterprise: Factors 7 . Business Planning i. Meaning and Importance ii. Components of a Business Plan 8 . Financing a Business Venture i. Overview of business finance ii. Sources of business finance iii. Consideration in choosing sources of finance 9 . Strategy for a new venture i. Liabilities of newness and size ii. Developing an entrepreneurial vision and mission iii. Entrepreneurial strategies for business entry and survival 10 Managing Growth of a Business i. Business Growth stages ii. Why entrepreneurs fail as managers of growth iii. Entrepreneurs vs. professionals 11 Family Business Dimension of Entrepreneurship i. Overview of family business ii. The complex nature of family businesses iii. intergeneration transition of ownership and management 12 . Contemporary Issues in Entrepreneurship i. Women Entrepreneurship ii. Entrepreneurship Policy in Kenya iii. Business Ethical considerations in entrepreneurship 1
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LECTU RE ONE NATURE ENTREPRENEURSHIP 1.1 Introduction There is a lot of emphasis being placed on entrepreneurship today as a solution to many societal problems. Research on entrepreneurship has also grown in leaps and bounds so that today there is immense literature on the subject of entrepreneurship. In this introductory lecture, we shall introduce the concept of entrepreneurship and give a brief historical overview covering the various theoretical views that have emerged so far. 1.2 Overview of entrepreneurship 1.3.1 Definition Entrepreneurship has been defined in many ways but no universal definition has emerged yet. It has been researched by many scholars drawn from various disciplines. The key contributors are mainly drawn from economics, psychology, sociology, history, Anthropology, business management. This has complicated the search for a universal definition due to the fact that each discipline attempts to define the concept from their own perspective.
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