Unit 7 Discussion Assignment.docx - According to Hayes ...

According to Hayes (2021), social media marketing refers to the use of social media and social
networks to market a company's products and services." Nowadays, it provides businesses with
the means to engage with their customers and potential customers in real-time while promoting
their desired products, culture, and mission. However, posting information on social media sites
is not well monitored and presents unique security challenges and risks. These risks can destroy
the reputation of businesses and can even lead to serious legal problems.
Privacy and security breach.
Privacy and security breaches are top concerns or risks when posting information on social
media. Hackers are browsing social media sites in large numbers, and most times, it is not always
about the company's data or its finances. Some hackers want to get access to a business account
to wreak havoc. As Robinson (2013) puts it, "they think it's fun to spam your fans and to screw
with your profile page." Unauthorized individuals can hack into a business account or get its
information if they publicly display their email, click on spam links, keep the same passwords,
etc. Organizations need to be mindful of their security to help minimize a potential breach. An
example of a social media security breach is "The Russian Job" in 2016. As a result of this