History 304notes

History 304notes - History 304 October 4, 2007 o o o o o o...

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History 304 October 4, 2007 o “Business of America is business” o culture of consumption o democratization of consumption o end of 19th century raised from 12th to 3rd in production o problem of how to distribute these products o stimulate desire make people want your product make it affordable middle class is the center of democracy have to have enough money to buy things o social innovations o installment plan --> singer sewing machine can pay it off monthly impacted women’s lives they could make enough money selling eggs and such to pay it off o revolution on how people displayed their goods prices weren’t displayed before the Civil War --> couldn’t touch products began to display products can now feel products and there are fixed prices
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Marshall Field (Chicago) o Development of the Department Store o Trying to get women to shop Women would make the list and men would shop When Department Stores began to open it became okay for women to be downtown A place were people could take their time and everybody is welcome Most had restaurants in them o Free admission of the whole public was a revolution All people are allowed Civil Rights movement Until the movement blacks weren’t allowed in department stores in the south until 1960s (some exceptions) o Introduced a radical break from European ideas Rooms only certain people could enter in European stores o Ready made goods had to be ordered before the Civil War Now found in department stores o Advertising in newspapers o City store owners fought against department stores o Mail order business McGomery-Ward started in 1872 with $2,400 Single sheet price list Three million were being mailed Mostly rural customers
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Could return items o Need a delivery system for this Didn’t have rural delivery system at the time and local stores don’t want it Takes years of fighting in Congress to get a rural delivery system 1907 everyone could get daily mail o catalog became a major way of shopping o food Piggly Wiggly Department like grocery store Made it friendlier to women no rush o Markets are adjusting to the life styles of the customers and women became the shoppers o By 1950s Sear-Roebuck catalog was the largest retailer
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History 304 October 9, 2007 Ellis Island Film o New York Harbor o Came from everywhere with very little o 12 million people over 62 years o first saw the Statue of Liberty o 4 out of 10 Americans can trace their ancestors to Ellis Island o processed paper work and inspected the people at Ellis Island o huge wave of immigration during this time o most people had heard about Ellis Island o scared them o where they decided your fate o families were reunited here o some were sent back o Isle of hope and tears o Only 2% were sent back o Could enter the US through other ports but most entered here o New York was known around the world o Lower classes were the ones that went to America o Came from different places for different reasons
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This note was uploaded on 04/18/2008 for the course HIST 304 taught by Professor Payne during the Fall '08 term at Ole Miss.

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History 304notes - History 304 October 4, 2007 o o o o o o...

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