Marketing Test 2 Essay Questions

Marketing Test 2 Essay Questions - The use of outsourcing...

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The use of outsourcing has resulted in firms using more carriers, but demanding less from them. Review Learning Outcome 8. McKesson Drug purchases large quantities of over-the-counter and prescription pharmaceutical products from manufacturers and sells them to drug stores. McKesson takes title to the products when they are purchased. This company is a(n): a. retailer. b. agent. c. broker. d. merchant wholesaler. e. manufacturer's representative. status: incorrect (0.0) correct: d your answer: a feedback: Incorrect. Retailers sell directly to consumers. Review Learning Outcome 2. Lillian Vernon is a company that sells gift merchandise to consumers through its catalogs. Lillian Vernon is a(n): a. retailer. b. supply chain manager. c. merchant wholesaler. d. broker. e. agent. status: incorrect (0.0) correct: a your answer: c feedback: Incorrect. Merchant wholesalers take title to goods and resell them to retailers. Review Learning Outcome 2. Which of the following manufacturers most likely uses intensive distribution?
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a. Cadbury Adams, manufacturer of Certs breath fresheners. b. Dixieline, a manufacturer of lighting fixtures. c. Citizen, a manufacturer of digital scales. d. Landway USA, a manufacturer of inline skates. e. Montana Rifle Company, a manufacturer of fine firearms. status: correct (1.0) correct: a your answer: a feedback: Correct. Only Certs is a low-value product. Low-value products are commonly sold in a variety of locations. The growers of Vidalia onions have determined that their chief priority for choosing a transportation mode within the United States is transit time. However, this must be tempered by practical cost considerations. In light of these considerations, Vidalia onion growers should use ________ to ship their onions. a. railroads b. motor carriers c. airplanes d. water transportation e. pipelines status: incorrect (0.0) correct: b your answer: a ZuTech makes sensitive monitors for measuring exposure to hazardous materials. ZuTech has suffered substantial losses when moving products from the assembly line to the warehouse and shipping docks. ZuTech should consider reducing the number of times an item is moved in the warehouse by installing a(n):
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a. inventory control system. b. materials-handling system. c. safety procedure to manage SKUs. d. order-processing system. e. outsourcing system. status: incorrect (0.0) correct: b your answer: a The employees at Genco are all in a room together, shouting out potential ideas. The ideas are written down and evaluated as they are generated, with everyone voting on which ideas to accept or discard. This is an example of brainstorming. True False status: incorrect (0.0) correct: false your answer: true feedback: Incorrect. Brainstorming does not involve evaluation of the ideas as they are generated; criticism of any kind is avoided. Viking is about to introduce a new type of gas cooking range that includes an integrated
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This note was uploaded on 04/18/2008 for the course MARK 3000 taught by Professor Emmelhainz during the Spring '07 term at University of Georgia Athens.

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Marketing Test 2 Essay Questions - The use of outsourcing...

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