MARK 3000 Test 3 short answers

MARK 3000 Test 3 short answers - Major Public Relations...

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Major Public Relations Tools New product publicity Product Placement: Getting a product, service, or company name to appear in a movie, television show, radio program, etc. Consumer education: Sponsor free educational seminars. Sponsorship. Internet web sites. Promotional mix: Advertising: Any form of impersonal paid communication in which the sponsor or company is identified. Public relations: The marketing function that evaluates public attitudes, identifies areas within the organization the public may be interested in, and executes a program of action to earn public understanding and acceptance. Has greatest impact in gaining attention for a company, good, or service. Sales promotion: Consists of all marketing activities—other than personal selling, advertising, and public relations—that stimulate consumer purchasing and dealer effectiveness. Has greatest strength in creating strong desire and purchase intent. Personal selling is a purchase situation involving a personal, paid-for
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MARK 3000 Test 3 short answers - Major Public Relations...

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