LAS_MARKETING_Q4_WEEK1-4.pdf - Marketing Mix: Place...

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Republic of the PhilippinesDepartment of EducationREGION III –CENTRAL LUZONPULONG BUHANGIN NATIONAL HIGH SCHOOLPulong Buhangin Santa Maria, BulacanPRINCIPLES OF MARKETINGWeek 14The 4P’s of Marketing Mix: Product, Price,Place, and PromotionFOURTH QUARTERACTIVITY SHEETNAME:_________________________________________GRADE AND SECTION: __________________________DATE OF SUBMISSION : _________________________Marketing Mix: PlaceInstructions:Look around your house, and choose one product that youand your family uses. Example: soap, safeguard. Using what you havelearned on the discussion on this module. Create a diagram that shows howthe product chosen end up at your house. You can use the internet tosearch for information and details.Marketing Mix: PromotionInstructions:Go back to the product that you have chosen on the previousactivity. (1) Identify the promotions mix that were used by the company topromote their product or (2) create a new promotions mix for your chosenproduct for it to reach more customers.PERFROMANCE TASKS #1-2 : THE MARKETINGMIXDragons Den Challenge.In this activity, you must use the marketing mix to design, locate, promote, andprice your product. You will create a Marketing Mix Plan.Your budget is 15,000 pesos so you must spend your budget wisely. In yourgroups you must produce:A poster explaining your product or service. You must explain why you havechosen this and why you think your customers will want it. You need to explainthe factors that helped you decide this.A promotion plan for this product. This should include where you plan topromote your product and include examples of the type of advertising you wishto use. You must explain why you have chosen these methods.You need a breakdown of the costs of your product and an explanation ofhow this has helped you reach the price you are selling your product at.You need an explanation of where you are going to sell your product. This canalso include a map of where you wish to locate your business and an example of apage from your companys website.One final thing, your product must be realistic and must be something that anew business would do.You may use pens, paper, glue, scissors, the computers, internet and printer.References:A. B. Ilano. Principles of Marketing. The Marketing Mix. Rex Publishing House. pages 129-288.
I. OBJECTIVESContent Standards:The learners demonstrate an understanding of the essence of thenew product development, pricing, placing (distribution), andpromoting a product or service.Performance Standards:The learners shall be able to design a new product or service, decidetypes of pricing approach, and choose distribution methods andpromotion tolls that respond to market trends.

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Term
Fall
Professor
NoProfessor
Tags
Marketing, Pricing, Product and Services

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