Timberland - Haithum Nokta BMGT198F Timberland Case Study...

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Haithum Nokta BMGT198F Timberland Case Study 1 . Briefly describe the key aspects of Timberland’s “Commerce and Justice” strategy . The “commerce and justice” strategy all started when Timberland, under Jeff Swartz as Chief Financial Officer, donated boots to City Year . City Year was a community service non profit organization, comprised mainly of youths . The boots were donated to help workers in their attempts to help the community through their labor . This led to Jeff Swartz starting Timberland's Path of Service policy . The policy gave Timberland employees up to 16 hours of paid leave a year for community service . Swartz wanted to encourage his employees “to make a difference in the world”. The next year the amount of paid service increased to 32 hours per year . The company continued to donate various different pieces of clothing to aid City Year workers . In the early 1990s, Timberland pledged to donate $1 million annually for five years . In the mid 1990s, Timberland began to struggle with being profitable, and there were rumors that it could have been acquired by Nike or Reebok . In 1998, things began to turn around, and the company was improving its profits . Timberland also began to be noted for its commitment to social responsibility
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This note was uploaded on 04/18/2008 for the course BMGT 198f taught by Professor Staff during the Spring '08 term at Maryland.

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Timberland - Haithum Nokta BMGT198F Timberland Case Study...

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