Chapter 8 - 1 Chapter 8 organizational communication The...

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1 Chapter 8 – organizational communication The communication process For organizations to function, individuals and teams must coordinate their efforts and activities carefully Steps in the communication process o Communication is defined as the process by which a person, group, or organization (sender) transmits some type of information (the message) to another person, group, or organization (the receiver) o Encoding Translating an idea into a form, such as written or spoken language, that can be recognized by a receiver o Transmission via communication channels There are many different pathways over which information travels, including telephone lines, radio and television signals, fiber-optic cables, mail routes and even the airwaves that carry the vibrations of our voices The communicators goal is to send the encoded message accurately to the desired receiver o Decoding Converting that message back into the sender’s original ideas To the extent that a sender’s message is accurately decoded by the receiver, the idea understood will be ones intended o Feedback The person receiving the message now becomes the sender of a new message Feedback: providing information about the impact of messages on receivers Receiving feedback allows senders to determine whether their messages have been understood properly o Noise Is the name given to factors that distort the clarity of messages that are encoded, transmitted or decoded in the communication process Whether noise results from unclear writing, a listener’s attentiveness or static along a telephone line, ineffective communication is inevitably the result Formal communication in organizations o The formally prescribed patter of interrelationships existing between the various units of an organization is commonly described by using a diagram known as an organizational chart o Downward communication Formal communication differs according to people’s positions in an organization chart
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2 Downward communication consists of instructions, directions, and orders As formal information moves down the levels of the organization it becomes less accurate o Upward communication When information flows from lower levels to higher levels within an organization Occurs less frequently
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