Arab Open UniversityTutor Marked Assignment (TMA) – PT3 FormAcademic Year2020-2021Semester: Summer 2021Branch:KSAProgram:Course Title:Entrepreneurship and small business managementCourse Code: BUS115Student Names:●Students ID’s:Section Number:1301Tutor Name:Dr. Muhammad Nauman KhanTotal Mark:Awarded Mark:Mark detailsAllocated MarksQuestionsBusinessPlanTotalWeight100100MarksMarks deductionCriteriaPresentationReferencingWord CountE-LibraryTotalUp to555520Marks100Student’s Total Mark /50Notes on plagiarism:A.According to the Arab Open University By-laws, the following acts represent cases of cheating and plagiarism:▪Verbatim copying of printed material and submitting them as part of TMAs without proper academicacknowledgement and documentation.▪Verbatim copying of material from the Internet, including tables and graphics.▪Copying other students’ notes or reports.▪Using paid or unpaid material prepared for the student by individuals or firms.B.Penalties for plagiarism range from failure in the TMA to expulsion from the university.Declaration: I hereby declare that the submitted TMA is my own work and I have not copied any other person’swork or plagiarized in any other form as specified above.Student Signature…………………….Tutor Name:Tutor Signature:Date returned:
Tutor’s FeedbackKSA :RiyadhStreet : Al-OlayaSt.Office number 5Tel :045566773Insta :abcmarketingSnap :abcmarketingFacebook:abcmarketingTable of ContentsIntroduction--------------------------------------------------------------------------------------------3Executive Summary-----------------------------------------------------------------------------------3Company Summary----------------------------------------------------------------------------------4Mission, Vision and GoalsCompany OwnershipStartup SummaryOur servicesOur competitorsMarket Analysis Summary----------------------------------------------------------------------5Market SegmentationMarket PenetrationStrategies and Implementation Summary--------------------------------------------------------6Marketing StrategiesSales StrategiesAdvertising StrategiesCompetitive Edge ---------------------------------------------------------------------------------------7Management Summary------------------------------------------------------------------------------7SWOT Analysis----------------------------------------------------------------------------------------7Financial Plan------------------------------------------------------------------------------------------8Our Break-Even PointConclusion----------------------------------------------------------------------------------------------8References----------------------------------------------------------------------------------------------92
ABC Email Marketing & Advertising Services CompanyBusiness PlanIntroductionHow firms market their business defines how successful they will operate and compete in themarket. Marketing is a business function used to generate and sustain demand, competition,importance, reputation and much more. Without a good marketing plan a business may possiblyclose down because of lack of customers awareness and sales (Mansoor, 2019).Email marketing is a cost-effective technique to reach target customers. It's the most effectiveand direct way firms can connect with their leads and turn them to customers and it winscompared to other marketing means if done in the right way as it will be risky if the targetcustomer did not get attracted or refused the advertising. There are efficient strategies thatguarantee that businesses will reach the highest number of possible customers (Email MarketingMade Simple, 2021).
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