DPR1505 ASSIGNMENT 02- 16 JULY 2021.docx - NAME : MARRIAN...

NAME : MARRIAN IWANI
SURNAME : NDLOVU
STUDENT NUMBER : 58259201
MODULE : DPR1505
ASSIGNMENT NUMBER : 02
ASSIGNMENT UNIQUE CODE : 812807
LECTURER NAME : MR. AC MANGAKA
DATE : 30 JUNE 2021
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DECLARATION OF OWN WORK
I,
(NAME and SURNAME) confirm that:
 this MODULE contains my own, original ideas and work
 those ideas, or work, that are not my own, have been cited through the prescribed
referencing system which I have familiarised myself with in Tutorial Letter CMNALL/E/301
 I have not submitted the ideas or work contained in this MODULE for any other tertiary
education credit
 I have read the University’s Policy of Research Ethics
Policy on
Research
Ethics.pd
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 I have read and understood the PLAGIARISM POWERPOINT FOR UNDER-
GRADUATE STUDIES (available under “ Additional Sources ” on myUnisa)
 I have familiarised myself with the library guides ON PLAGIARISM AND ETHICS offered
by Unisa’s library: h t tp s: / /lib g u id e s. u n isa . a c. z a /res ea r c h - s up p o rt/ p l a g iar i sm
 I have read and understood Unisa’s Policy for Copyright Infringement and
Plagiarism , and I am aware that plagiarism is punishable in terms of the Copyright Act 98
of 1978 and I have read the regulations of the University of South Africa in this respect,
available online: h t tp s : / / w w w . un isa .a c. z a /s ta tic/ c o rp o r a t e_ w e b /C on t e n t / A pp l y % 2 0 f o r
% 20 a dm iss io n /D o c u m
en ts / P o l i c y _ c op y r i g h t _ i n f r i n g em e n t _ p la g iar i s m_ 1 6 No v em b e r2 0 05 . pd f
STUDENT NUMBER
SIGNATURE DATE
WITNESS DATE
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TABLE OF CONTENTS PAGE
1. INTRODUCTION .................................................................................................... 4
2. QUESTION 1: A NEWSPAPER ARTICLE .............................................................. 4
3. QUESTION 2: FOUR STEP FORMULA ................................................................. 5
Step 1: Defining the problem .................................................................................... 5
Step 2: Planning and programming ......................................................................... 6
Step 3: Taking action and communicating. ............................................................. 9
Step 4: Evaluating the campaign ............................................................................ 10
4. CONCLUSION ....................................................................................................... 1 0
SOURCES CONSULTED .......................................................................................... 1 1
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1. INTRODUCTION
A news paper article is known to discuss relevant and immediate topics that may
concern or interest the publics. Newspaper articles usually discuss specific topics
which are usually informative, educational and sometimes entertainment or an update
on a previous article.
Covid-19 has become the biggest socio-economic impact we as South Africans have
faced. Planning a public relations campaign to provide awareness of the socio-
economic impact of Covid-19, will require the Four Step Formula. These are the four
steps to an effective campaign 1) Defining the problem, 2) Planning and programming,
3) Taking action and communicating, and 4) Evaluating the campaign.
2. QUESTION 1: A NEWSPAPER ARTICLE
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confirmed-cases-and-182-deaths-20210611
2.1. The newspaper article is found on the News24.com website.
2.2. The headline of the story is ‘Covid-19: SA records 8021 new conformed cases and
182 deaths.’
2.3. The name of the journalist who wrote the story is Cebelihle Mthethwa.
2.4. The story was published on the 12 June 2021.
2.5. Covid-19 hit South Africa like a tsunami wave. South Africa’s socio-economic and
the society have been greatly affected by Covid-19. South Africa’s GDP declined by
an astonishing 8.2% resulting to the closure of Small, Medium, and Micro
Enterprises (SMMEs). Several black South African’s faced some major challenges
which are 1) unemployment 2) inequality and 3) poverty. The pandemic has
increased the numbers of poverty and unemployment. It has been observed that
that there has been a 40% decline in active employment, mostly from redundancy
and companies falling into bankruptcy resulting into closure of the companies. 20-
33 % of individuals who lost their jobs fell into poverty and this has resulted into a