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WPR 2 Study Guide

WPR 2 Study Guide - Lesson 14 Public Opinion Public opinion...

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Lesson 14 : Public Opinion Public opinion – values and attitudes that people have about issues, events, and personalities. Values – Person’s basic orientations to politics; deep-rooted goalsm aspirations, and ideals that shape individual’s perceptions of political isses and events. I.e. Liberty, equality, democracy. Political ideology – Complex set of beliefs and values that form general philosophy about government. I.e. liberalism and conservatism Attitde – Specific view about a particular isse, personality, or event. Equality of opportunity – imprtoant theme in American society, all individuals should be allowed to seek personal and material success. Should come of one’s own hardwork, instead of family name. Liberty – minimal government interference in every day life Democracy – Opportunity to take part in nation’s governmental and policy-making processes, have a say in determing government. Differences in political opinion: income, education, occupation; race gender, ethnicity, age, religion, and region Political opinions shaped by underlying political beliefs and values Politcal socialization – Processes through which these underlying political beliefs and values are formed Agenicies of socialization – cfoster differences in political perspectives (family, social groups, education, prevailing political conditions) Family – initial political orientation, family background Social groups – gender/racial groups, politlcal parties, labor unions, etc.; rich and poor Gender gap – tendency for men’s and women’s opinions to differ Education – “liberalizing”, become more politically active Political conditions – Political surroundings Liberal – political and social reform, extensive government intervention in economy, help for the poor, miniorities, women; support for gun control, international organizations
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Conservative – Support social and economic status quo, suspicious of change. Small government nessecary. Lower government intervention in the economic realm. Support prayer, military, tradional family. Political knowledge – Lack of knowledge leds to people being easily influenced. More political knowledge leads to more political efficacy. Marketplace of ideas – Interplay of opinions and views that takes place as competing forces attempt to persuade as many people as possible to accept a particular postion on a particular event. Three opinion shapers: government, pricate groups, news media Government - All govs. Attempt to influence, manipulate, influence citizens’ beliefs. Polls, commercials, etc. Private groups – convince people that they share the same opinion, gather strength Media – Shape underlying beliefs and opinions. Election polls – selection bias, probability sampling, random digit dialing, margin of
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WPR 2 Study Guide - Lesson 14 Public Opinion Public opinion...

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