91779152-Team-B-BSG-Game-Final-Paper - Business Strategy...

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Business Strategy Game Final Paper BSG Final Paper Team B Members: Calvin Amos Momodou Drammeh Sheila Hutton Shanika Olivero Rebecca Wentworth BUS5480 Strategic Management April 28, 2012 Instructor: Dr. Iaquinto
Business Strategy Game Final Paper 1 Summary of Team B Performance Out of the competing six groups, our company, One Step Up, ultimately came in second place in Year 15. As a team we were pleased with our overall rank of second place, though we certainly had some weeks that were better than others. With regard to the Best in Industry Standard, there were areas we struggled with throughout the course of the game. Of the five performance areas, credit rating was the only area that our weighted average scores were above the investor expected standards. In each of the other performance areas we did meet investor annual expectations at least once during the five year period, with the exception of image rating, whereby we came close, but never quite met expectations during any given annual performance period. Although our Team B (One Step Up) ultimately came in second place in Year 15, with regard to the winning team (Team C), we did not end up with a performance that was on the same tier level as the winning Team C. In all categories except for credit rating (which ended up being the same “A” rating); they significantly outperformed our company in the other individual comparison areas. The ultimate lessoned learned is that the BSG game and industry competition is all about doing relatively well in several areas rather than exceedingly well in only a couple of areas. This is based on the fact that several companies graded better than us in certain areas, yet overall they rank below us. Lessons Learned There were three significant areas of lessons learned that stood out to our team: 1) It is not surprising that the winning team did well on their EPS, however more surprising is that two teams, EDSY and E-shoes, who ranked behind us also did well on EPS, exceeding the investor expectation in three out of five weeks. The fact that some companies did better than we did in certain graded areas, yet ultimately lost to us, goes to show that the BSG game and industry competition is all about doing relatively well in several areas rather than exceedingly well in a couple of areas. 2) A second and important lesson that we learned was in regard to the Branded Production area. At first we simply were not manufacturing enough shoes to be competitive.
Business Strategy Game Final Paper Fortunately, we caught on to the problem by Year 2 and increased production so we would not run out of product and lose sales. This, along with aggressively increasing our spending on Best Practice Training, proved to be the valuable decisions in the area of Branded Production.

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