Television Measurements

Television Measurements - program 26,535,000 TV households...

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Television Measurements
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Households Using Television (HUT) % of TV households whose sets are on 40 million TV households sets on = 46%HUT 87 million TV households in U.S.
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Coverage % of TV households able to receive program
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Rating One rating point = 1% of TV households in a particular universe tuned in to a particular
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Unformatted text preview: program 26,535,000 TV households tuned in = 30.5 Rating 87,000,000 US TV households Share % of households using TV tuned in to a particular program 30.5 (Program Rating) = 66.3% Share 46.0 (HUT) 26,535,000 TV households tuned in = 66.3% Share 40,000,000 households using TV...
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This note was uploaded on 04/16/2008 for the course ADV 101 taught by Professor N/a during the Spring '08 term at Baylor.

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Television Measurements - program 26,535,000 TV households...

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