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Philosophies of AdvertisingSummary

Philosophies of AdvertisingSummary - • Reeves’ USP...

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Philosophies of Advertising Or A Brief History of Great Messages
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Emphasis Product Burnett’s Inherent Drama Ogilvy’s Brand Image
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Emphasis Sales Logic Cone’s Selling Proposition
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Unformatted text preview: • Reeves’ USP Emphasis • Message • Bernbach’s Artistry Emphasis • Prospect • Bernbach’s and Riney’s Emotions • Dillon’s Problem Detection...
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Philosophies of AdvertisingSummary - • Reeves’ USP...

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