A goal is a desired future state that the organization attempts to realize - Learning Plan 4 Assignments LP4.1 Assignment SWOT Analysis This assignment

A goal is a desired future state that the organization attempts to realize

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Learning Plan 4 Assignments LP4.1 Assignment: SWOT Analysis This assignment will assess the competency 4. Use basic managerial planning tools. Directions: A SWOT analysis is one of the basic managerial planning tools. Follow the steps below to demonstrate your ability to perform a SWOT analysis. 1. Select a business at which you work or are a frequent customer and describe it briefly. 2. What do you perceive the strengths and weaknesses to be from a customer perspective? Use headings and make one list for the strengths and another list for the weaknesses. 3. What do you perceive as potential opportunities and threats for this business to be? Use headings and make one list for opportunities and another for threats. Draw upon the library, web, and any other sources as needed. Prepare this assignment in a Microsoft Word document using Times New Roman 12-point font, and double spaced in 1-2 pages. Use proper spelling, grammar and punctuation. Submit this assignment to your instructor via the dropbox " LP4.1 Assignment: SWOT Analysis ." This assignment is worth 40 points and will be graded according to the scoring guide below. Scoring Guide (40 Points) Rating Scale 10-9 Work meets or exceeds criterion at a high level of competence. 8 Work reflects an understanding of criterion with minor misunderstandings/misconceptions. 7 Criterion partially met, but one or more important concepts/skills are missing or flawed.

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