LP 4.1 end of chapter - Abraham D Wreah National American University LP 4.1 Assignment Chapter 8 Question 1(page 221 Barbie dolls The environmental

LP 4.1 end of chapter - Abraham D Wreah National American...

This preview shows page 1 - 2 out of 2 pages.

Abraham D. Wreah National American University LP 4.1 Assignment 4/12/15 Chapter 8, Question 1 (page, 221) Barbie dolls : The environmental forces which a marketer must consider while marketing Barbie doll in international market are socio-cultural and political/legal or regulatory. These factors are important to be considered because even though Barbie doll is one of the best known brands globally, but still there are some countries where it would have to make some adjustments in the dolls before entering them. Today, lots of Muslim or Islamic countries consider these dolls very much offensive. Beer : The primary environmental forces to be considered by a beer manufacturing company should be: political/legal or regulatory: The companies should analyze that the international market which they intend to enter do not have any legal or regulatory restrictions on beer consumption. Competitive forces: Analyzing competition in the international market is very

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture