Principles of Marketing.docx - PRINCIPLES OF MARKETING 1...

PRINCIPLES OF MARKETING
1
Principles of Marketing ETIKA
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Principles of Marketing 2
Principles of Marketing
Introduction
Etika Company is one of the Halal beverage companies that manufacture all kinds of
beverages in the market of Malaysia. The name Etika represents trust and also ethics. The
company believes in providing service by producing trustworthy products. Etika’s Mission is
“Everything We Do Creates New Ways of Enriching Lives,” which enables Etika Group to
strengthen its brand. Etika Vision is “Happiness Made Simple,” which has helped them give
excellent service and make the consumers happy. PepsiCo’s brands are manufactured and
distributed by Etika Group. These brands include; Mirinda, Pepsi, Mountain Dew, Gatorade,
Tropicana, Lipton Ice Tea, Evervess, and Sting. Etika Group has the Etika Diaries that
manufactures dairy brands such as Goodday milk and Dairy Champ. In 2016, Etika started
manufacturing yogurt drinks, and cultured dairy received well in the market.
Etika Group’s headquarters is in Malaysia and has expanded its distribution across
Malaysia, having 40,000 customers. Etika also has markets in Indonesia, Vietnam, Singapore,
Philippines, Myanmar, and Brunel in the southeast of Asia. Etika is one of the companies in
Malaysia that produces a large number of beverage brands in the market that has raised the
position of Etika Group among other companies in Malaysia.