Nordstrom – Success throughout the Ages
The first Wallin & Nordstrom shoe store was opened in downtown Seattle in 1901.
then, Nordstrom, Inc. has grown into an enormously successful apparel retailer known for its
excellent quality and superior customer service.
Slowly but surely, it has spread from the
northwest region of the United States to the east and south, and has diversified by adding men’s
and children’s clothing lines, a line of accessories, and coffee bars and restaurants.
Nordstrom offers over 101 full-time stores, as well as 51 Nordstrom Rack stores, two Jeffrey
Boutiques, one shoe store, and two final clearance stores in 28 different states.
Throughout the one hundred plus years it has been in existence, Nordstrom has dealt
successfully with the social, demographic, economic, and competitive forces of the external
Nordstrom has adapted particularly well to social changes, one of the external
forces that is very difficult to predict, and which encompass what attitudes people have, what
their values are, and how they live.
For example, one major trend in recent decades has been an
increase in the number of women in the workplace, and the notion of the “independent woman”.
Nordstrom has responded to these changes by creating a new department named “Individualist,”
which offers savvy career fashion for young and middle-aged women.
However, although some
social factors have changed, others, such as how consumers value the quality of retail items, have
remained the same.
Consumers continue to rate reliability, durability, ease of maintenance, and
low price as the top characteristics they value in a product.
Items sold at Nordstrom are
consistent with those values.
Although Nordstrom products are expensive, the value and benefits
customers receive are also high.
Customers receive excellent customer service, durable products