Lecture 4: Printing and the US

Lecture 4 Printing - Lecture 4 Printing and the US The Political Press 1790 1833 Birth of the Mass Newspaper The Penny Press 1833 1860 Technology

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Lecture 4: Printing and the US The Political Press: 1790 – 1833 Birth of the Mass Newspaper: The Penny Press: 1833 – 1860 Technology Changes the Industry 0. You couldn't turn out the paper in the back room of a post office any more - It was going to take several people just to operate the press. 1. If you were going to invest that much money in purchasing and operating the press, you didn't want it to sit idle most of the time. 2. So the search was on for what to put in this mass circulation newspaper, and how to sell enough papers to pay for the technology 3. Benjamin Day, publisher of NY Sun Day’s contribution 0. He shifted the cost of production and distribution from the consumer (reader) to the advertiser 1. He found that he needed to shift the content from ideas about politics, economics, etc. to stories about crime, etc. to interest the middle class. Imitation and Competition 2. New York Herald (James Gordon Bennett) 3. Imitated Day, but also added many features that we see in newspapers today: financial page, editorial comment, serious local, foreign and national news. More Technological Advances 4. The “Camera Obscura” was used as an entertainment device in the 1700s During the 1700s, used as an aid in drawing; a number of Dutch artists used them. More Technological Advances 5. 1806 – Joseph Niepce began trying to capture the images in a camera obscura. 6. 1816 – Niepce developed the first negative
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7. 1827 – the first photograph 0. (accidental discovery) 8. 8. 1820s - Louis Daguerre – something of a ‘showman’ had a ‘diorama’ involving painted scenes, light effects and ‘motion’ of images (change day to night, etc.). The ‘show’ lasted 15 minutes or so. 9.
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This note was uploaded on 04/18/2008 for the course COMM 101 taught by Professor Mcdonald during the Fall '07 term at Ohio State.

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Lecture 4 Printing - Lecture 4 Printing and the US The Political Press 1790 1833 Birth of the Mass Newspaper The Penny Press 1833 1860 Technology

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