Lecture 6: The Mass Audience

Lecture 6: The Mass Audience - Lecture 6: Development of...

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Lecture 6: Development of the Synchronous Mass Audience Development of Synchronous Mass Audiences 0. Development of Audiences 0. With books and print media, mass audiences accumulate fairly slowly over a period of hours, days, months or years 0. They are sometimes a “simultaneous” audience (as in the case of newspaper readers) 1. rarely a “synchronous” audience – as is the case when someone reads to a group. 1. Synchronous audience members act and react together. 2. In the late 19th Century, the stage is being set for a synchronous audience being a regular part of the media experience. 3. The synchronous audience will dominate media economics and programming from the late 1920s until the early 1980s 0. The Synchronous Audience Coincides with “Mass Entertainment” 2. 2. Extensions of Theatre – Vaudeville and Minstrel Shows 3. 3. Extensions of Photography – Motion Pictures 4. 4. Extensions of the Telegraph – Telephone, Audio Recording and Radio 1. “Lower-Class” audiences develop in large cities 2. Similar to the situation writers complained about in the 1700s 0. middle and lower classes wanted entertainment, not education Developing the Mass Audience 3. Most cultural groups in the U.S. (racial, religious, ethnic) were existing side by side, with very little interaction until the mass media altered everything by exposing people to other cultures. 4. People learned about people who were very different from themselves, and that cast some doubt about the validity of their own cultures. 5. What kind of reaction might you expect? 0. When threatened, people tend to "close ranks"
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1. Rely on stereotypes to judge people and limit their potential 6. Entertainment takes partial truth, amplifies and exaggerates differences to enhance feelings of superiority 1. Minstrel Shows as an example 0. Originally a traveling troupe of musicians, dancers and comedians 1. originally based on traditional music and dances 2. In the late 1800s, became a popular entertainment 4. White musicians dressed in blackface 5. Performing pseudo-folk music 6. If they employed black musicians, they’d have to wear blackface Riverboats also provided entertainment – minstrel shows, singers, etc. Decline of Minstrel Shows 2. In the late 1800s, a slow progress in civil rights led to minstrel shows very slowly dying out in the culture 3. With the addition of railroads, riverboats were also growing less relevant to the culture, and that avenue for entertainment began to disappear. 4.
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This note was uploaded on 04/18/2008 for the course COMM 101 taught by Professor Mcdonald during the Fall '07 term at Ohio State.

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Lecture 6: The Mass Audience - Lecture 6: Development of...

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