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Lecture 12: Media Content and Diversity

Lecture 12: Media Content and Diversity - Lecture 12...

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Lecture 12 0. Television Takes Over Rapid Developments in TV 1. Videotape was developed in the late 1950s 2. Changed television completely from a ‘live’ medium to a taped medium 0. Offered new possibilities (Kovacs example) 1. Programs became more professional and more similar – program types developed 3. Rip-Offs and Spin-Offs became common 4. TV became the main entertainment medium 5. L.O.P. strategy developed 2. Least Objectionable Program TV in the 1950s 0. 0. Game shows very popular. Most popular - $64,000.00 Question & spin - off, $64,000.00 Challenge. 1. 1. $64,000.00 Question -- inflated version of radio's $64.00 question. 2. 2. On air in summer 1955. overnight sensation - to #1 in ratings in first season. 3. 3. Displaced I Love Lucy - - spawned rip - offs and spinoffs. 4. 4. Examples from other tv shows The Appeal and the Scandal 5. 5. Ordinary people as experts on specific subjects -- 6. 6. NYC Policeman Redmond O'Hanlon - expert on Shakespeare 7. 7. Gino Prato - shoemaker from the Bronx, expert on opera 8. many continued as champions to $64,000.00 challenge 9. 9. Dr. Joyce Brothers - $134,000.00 as expert on boxing 1
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10. 10. Biggest winner was Robert Strom -- 11 years old, won $192,000 11. 11. 1958 - Disgruntled loser on DOTTO announced that the show was rigged -- major scandal forcing all of the shows off the air. 12. 12. Clip from “$64,000 Question” What happened to radio? Radio Accommodates Television 3. Development of format programming 4. Top 40 records and radio stations 5. Network radio became network news radio 6. Radio became a local medium 7. Disc Jockeys to play records Top 40 Associated with rock ‘n roll 0. At this time, rock and roll was beginning to gather a large audience 1. primarily teenagers 2.
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