The Effect of Online Shopping among the Second YearMarketing Students in BTECH during Covid-19 PandemicA Research PaperPresented to the Institute of Business and AccountancyBaliwag Polytechnic CollegeBaliwag, BulacanIn Partial Fulfillment of the requirements for DegreeBachelor of Science in Business Administration Major inMarketing ManagementBy:Bernardo, Aira May F.Bunag, Angel Rose R.Diaz, Jaimee Ann Nicole M.Javier, Michelle P.Manuel, Christian Leane G.March 2022
1.0 INTRODUCTION1.1 BACKGROUND OF THE STUDYNowadays, Internet is not only a networking media, but it is also used as ameans of transaction for consumers at global market. The usage of Internet has grown rapidlyover the past years and it has become a common means for delivering and trading information,services and goods (Albarq, 2006).The global economy in general and international trade in particular have suffered andcontinue to suffer massive losses from the coronavirus pandemic. The uncertainty in whichbusinesses and end consumers found themselves immersed is further aggravated by multiplefactors. Those include income decline, cross-border travel restrictions, shifting consumerdemand, and the changing behavior of market actors, to name a few (Leach, M.; MacGregor, H.;Scoones, I.; Wilkinson, A., 2021). Global lockdown, social distancing, and other measuresintroduced to limit the spread of the COVID-19 pandemic have urged consumers to purchasemore on the online marketplaces (Alessa, A.A.; Alotaibie, T.M.; Elmoez, Z.; Alhamad, H.E,2021). The business landscape faced rapid transformations during the quarantine period as aresult. Ultimately, the corona crisis accelerated the development of digital commerce. Globally, anew digitally immersed consumer has emerged, a more selective one, with financial difficulties.Income losses, limited transport opportunities, and pandemic mitigation measures, whichcaused the reduction of supplier activities, have forced B2B manufacturers and sellers to reduceproduction and marketing costs, find new suppliers both abroad and within the country, andaccelerate decision making. National companies received opportunities to diversify their productportfolio for the purposes of import substitution and to supply other firms and branches offoreign companies with necessary resources (Wanasida, A.S.; Bernarto, I.; Sudibjo, N.;Purwanto, A, 2021 and Borodin, A.; Shash, N.; Panaedova, G.; Frumina, S.; Kairbekuly, A.;Mityushina, I., 2019). B2C markets, on the other hand, encountered a decline in purchasingpower and cross-border mobility. On top of that, consumers shifted toward health and safetywhile maintaining a preference for inexpensive goods and services (Guthrie, C.; Fosso-Wamba,S.; Arnaud, J.B., 2021). Products that bring comfort and a sense of coziness to a living spacereceived more attention than they normally would. Overall, the uncertainty and unpredictabilityof the situation made consumers postpone some of their demands (Abid, A.; Jie, S., 2021). Theindustrial market and consumer market both faced a need to accelerate digitalization and make iteasy to find and purchase items online (Tran, L.T.T., 2021 and Xayrullaevna, S.N.;Pakhritdinovna, K.D.; Anvarovna, B.G., 2020).