Unformatted text preview: and they know why they are at your site. The set back to e-commerce is that success, people finding and making purchases from you, is not instant. People have to find, and return to your site. For the author of this article, who has found success, it has taken him about six years. A four percent conversion (shoppers to buyers) occurs on his most successful venture. That seems small. Basically, the author states that eBay makes for a good initial platform, and that as with anything else meant to be successful, an e-commerce business must have much investment before much payout....
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- Spring '08
- Marketing, Internets, Series of tubes, Bushism