Chapter 9

Chapter 9 - Chapter 9 - Differing technology capabilities...

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Chapter 9 - Differing technology capabilities concert: hear/described through many different media - Mediating Communication: traditional forms have a one-to-many orientation involve sender and anonymous receivers one way communication - Internet replaces “one to many” with “many to many” - TV/Internet rethinks time and space, our sense of “distance” has changed - “virtual community” – communities no longer have to be geographically based. Ex. Telecommunications - Technological Determinism – identifies technology as the central casual element in social change. Fischer: “billiard ball” theory – tech introduced into soc situation producing ricochet effect. No human agency. - Technology + Media Enviornment: medium theory: body of lit focusing on tech aspects of media beyond content - McLuhan: “the medium is the message” new media tech reworks the balance of our senses, helped create environment that produced Western capitalism
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This note was uploaded on 04/18/2008 for the course COMM 101 taught by Professor Magder during the Fall '06 term at NYU.

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Chapter 9 - Chapter 9 - Differing technology capabilities...

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