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Unformatted text preview: He needs to show that he is unique. 3. In fact, this negative stereotype toward used-car dealers might be beneficial to Joe. As long as Joe continues to love his job, treat customers nicely and provide good services, the customers will realize that he is not one of the used-car dealers that they usually think of and will come back to him when they need to buy used cars again. The customers will find out he is better than most stereotyped used-car dealers. 4. I think that AutoNation has become very successful in spite of publics perception of used-car dealers because of diversified and reliable products and services. They not only sell used-cars, but also sell new cars and auto parts. Therefore, they are able to take over more market shares and produce more profits. Also, they provide dependable products and services so that customers can believe the company and come back for future purchases....
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This homework help was uploaded on 02/23/2008 for the course BUAD 304 taught by Professor Cummings during the Spring '07 term at USC.
- Spring '07