Unformatted text preview: d. Consolidation & Depression WWI-WWII i. Depression less customers ii. New deal more regulation iii. More diffusion of phone in America II) Social & Cultural: Educating the Public a. Free Publicity – 1 st PR (i.e.: mentioned in church life, newspapers) b. Explicit advertising, door-to-door subscriptions c. Finding Uses: Novelty (train times), sales pitches, emergencies d. Campaigns against misconduct (eavesdropping on party lines)...
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- Spring '07
- Public Relations, Bell Monopoly, long distance carrier