Unformatted text preview: c. Internet – same as those for other media d. Digital Millennium Copyright Act – addresses online material/regulates content e. Deceased celebrities protected IV) Regulatory Agencies a. Federal trade Commission (advertisements, press preleases not misleading or false) b. Securities and exchange Commission c. Food and Drug Administration (advertising and promotion [packaging, labeling] of prescription drugs, over the counter, food V) Food Slander a. Guest on Oprah said Mad Cow could spread in US – Winfrey said she would never eat another hamburger – false statement caused $10 million loss Cattlemen sued Oprah...
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- Spring '08
- Public Relations, Digital Millennium Copyright, food Food Slander, protected Regulatory Agencies