lecture 8 - getting public opinion Speaker Types of Crisis...

Info icon This preview shows page 1. Sign up to view the full content.

View Full Document Right Arrow Icon
I) Risk Communication (conveys risk involved – more believable/not mislead if communicated beforehand) a. Communicating Ahead of Time the Potential Problems with a Product b. Principles: i. More Acceptable if Risk Seen as Voluntary ii. Complexity Enhances Perception of Risk (don’t understand what you’re saying, so won’t take it) iii. Familiarity Breeds Confidence: If Public Understands, Less Risk Perceived (gravity to clarity) Midterm: multiple choice, short-answer, 1 essay Understand concepts, understand how to apply them, understand difficulties of
Image of page 1
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: getting public opinion Speaker: Types of Crisis communication 1-Entertainment (individual dominates the headlines) – cultural, not public interest 2-Public sector – interest to government, population, not a business 3-Business/private sector Types of Analysis 1-Generalists – capable of doing any given thing at any given moment (don’t have time to differentiae tasks amongst members) 2-...
View Full Document

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern