lecture 7

lecture 7 - I) II) III) Symbiotic Relationships a. Mutually...

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
I) Symbiotic Relationships a. Mutually beneficial b. Public relations professionals need journalists to advance message c. Journalists: interesting stories, convenience – advantage b/c have lots of information to choose from…balance of power varies (ie: exclusive interview with celebrity or political figure) d. Invest by helping reporters (Rolodex theory – they will continually come back to you once you help them) II) Media Relations – Guidelines a. Don’t mislead b. Can’t control story, but can influence c. Journalist interests not always yours (may put party in negative light) III) Crisis Communication a. Problem organization faces (own fault) b. Crisis situation: 9/11, power outage (outside of control) c. Types of Responses (no right answer): i. Defensive (nothing changes/no apology) (ie: pepsi syringes) ii. Accommodative – will make changes (may or may not involve an apology) ( ie: tylenol laced w/cyanide – on midterm ) 1. Phase one of response 2. Pulled product coming from warehouses that housed
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

Page1 / 2

lecture 7 - I) II) III) Symbiotic Relationships a. Mutually...

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online