ARTADI - ONLINE VIDEO - a goals or brand objectives of the...

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a) goals or brand objectives of the online video campaign (see lecture), b) the elements that made the online video successful (hint: Think in terms of the CCC framework discussed in lecture and Think Google article as well as the online video framework in Chapter 5 of your book) c) video metrics based on which you gauged the success/performance of the online video strategy (See lecture and HBR article). Integrate the lecture and the articles uploaded on Canvas into your discussion. Also, do a web search (and research) the brand's video strategy. Put a cite for the link (or articles) based on which you based your discussion. Evian Roller babies 1. “Evian wanted to build on the concept of youth. Focusing on emotional benefits, Evian built its ‘Live young’ campaign with an aim to strengthen existing brand relationships, drive awareness of Evian across the world in a fun and innovative way, and use digital as the central medium (digitaltrainingacademy).” 2.
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