Artadi Content Marketing - Mohamad Artadi Red Bull 1...

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Mohamad Artadi Red Bull 1. Content marketing goals (1 point) Telling a Compelling Story and Making the Customer the Hero.” “Red Bull is telling a story where the customer is the hero . The content is positioned so that the customer sees these athletes performing these amazing activities yet feels inspired to push themselves to go farther (Mackcollier).” 2. Target consumer segments (1 point) “Red Bull's been mainly targeting a segment of 18- to 34-year-old men based on their interests—being outdoors, taking risks and having fun. The brand began sponsoring "edge sport" athletes, like base jumpers, BMX racers and mountain bikers, as well as “e- sports," which did not have many big brands attached to them (targetmarketingmag).” 3. Content marketing channels Red Bull TV , the brand shows extreme sports videos, culture and lifestyle content, live music programming and long-form documentaries. The Red Bulletin is Red Bull's magazine. Red Bull offers content—images, videos, interviews and more—free through
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