Artadi Individual Exercise social media

Artadi Individual Exercise social media - Mohamad Artadi...

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Mohamad Artadi Increased Engagement Rates “Coca-Cola is a brand that has demonstrated how social media engagement with a loyal fan base can lead to incremental sales for a company. From their experience they found out that Facebook fans are twice as likely to consume and ten times as likely to purchase a product, and when these fans are activated and marketing efforts are directed towards them, the sales needle moves significantly. With their social media efforts dedicated to their social fan base, they found that consumption rose by 7%, and purchases rose by 10% for the brand (regalix).” Monitoring “Even without engaging consumers directly, companies can glean insights from an effective monitoring program that informs everything from product design to marketing and provides advance warning of potentially negative publicity ( McKinsey) . It’s also critical to communicate such feedback within the business quickly: whoever is charged with brand monitoring must ensure that information reaches relevant functions, such as communications, design, marketing,
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  • Winter '16
  • Sayatani
  • Marketing, McKinsey, The Coca-Cola Company, Diet Coke, Coca-Cola Zero

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