Artadi Individual Exercise 1 - 1 a 360 degree view is the...

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1. a 360 degree view is the context of the entire cross-channel consumer decision journey ; last action attribution analysis assess campaigns in isolation; Usually these data will have been stored in disparate locations and legacy system 2. Unstructured data - information about consumers’ behaviors and preferences that is, for instance, captured in online reviews and social-media posts. 3. Clickfox. They bring the customer to a journey by providing “who we are,” “what we do,” “how we add value,” and “how we think.” There are sub information within the head for example, in who we are, they provide more details by giving information about the team, investors & partners, careers, awards and community. Within these subs, they are also provide information of each individual contributors, such as the background information about the CEO. Their website gives customers easy access to find information about the company 4. Using analytic applications such as SAS and R, and by applying various algorithms and models to longitudinal data, companies can better model the cost of their marketing efforts, find the most effective journey patterns, spot potential dropout points, and identify new customer segments. Based on its analysis of click-through behaviors, for instance, one regional retailer saw that a particular set of customers preferred digital shopping over physical and always read e-mail on Saturdays, and so the retailer altered its e-mail campaign to send this cohort online offers only on Saturdays 5. Adobe & Wellness Adobe invests in employees' health by providing top-tier benefits that are competitive within our industry and support their total wellness.
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  • Winter '16
  • Sayatani
  • Marketing, Adobe, Flexible spending account, consumer decision journey, Adobe Contribute, Extra perks Adobe, Adobe employee

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