content marketing summary - paid media is advertising and...

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paid media is advertising and sponsorships, earned media is public relations and word-of-mouth owned media is anything under companies’ direct control such as websites, newsletters, catalogs, and blogs Social media is not owned media Most social media is rented, not owned. Facebook, Twitter, and LinkedIn are your landlords and you just lease the space an owned media strategy? Think content, community, and context content: website, catalogs, and newsletters. stores and mobile apps. relevant and valuable, using all available data to personalize the experience for the user.focus on connection between you and your customer
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  • Winter '16
  • Sayatani
  • Marketing, inbound marketing

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