ARTADI Mobile Marketing - The goal of Starbucks mobile...

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The goal of Starbucks mobile marketing campaign is “engagement with app, which is the key and also a bigger challenge. Starbucks clearly is winning here by incorporating Mobile Payments & Transactions and Rewards & Loyalty Program. For mobile payments & transactions, Starbucks launched its newly enhanced payment app for iPhone where customers just need to shake their phones for the payment barcode to display. It also launched the digital tipping option where customers can tip their barista through their phones. All of these innovations in mobile payments seem to be working; the company drove over $1 billion in mobile payment revenue in 2013, according to estimates from Business Insider’s research service, BI Intelligence. Rewards & Loyalty Program; the Starbucks app captures all of your purchases, gives you points and advances you to tiers where you can get promotions and offers, which ultimately attracts you back to your nearest Starbucks location. By enmeshing the loyalty
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  • Winter '16
  • Sayatani
  • Marketing, Credit card, Starbucks mobile marketing

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