mobile marketing articles - Mobile is the most...

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Mobile is the most transformative technology for marketers, ever. But geolocation isn’t just important for advertising, and it’s not just important for marketers. It’s also important for brands and customer experience. 1. Tracking Your Mobile Visitors A good example would be the situation where you want to capture leads rather than trying to sell to your mobile customers directly. Don’t put mobile visitors and desktop visitors in the same bucket. Be sure to measure them separately. 2. Tracking User Behavior In Your Mobile App How to Effectively Track 3 Types Of Mobile Metrics More and more people have begun to prefer their smart phones and tablets over desktop computers for accessing the Internet. According to a report by Parks Associates , the number of smart phone users is set to reach 1 billion by 2014 . With the world getting ready for such a big change, are you going to be left behind? It is about time you discover what traffic comes to your website or app through smart phones, and understand the behavior of these users.
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  • Winter '16
  • Sayatani
  • Marketing, Personal digital assistant, Mobile Web, mobile devices

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Christopher Reinemann
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