excercise 1b - 1 Cessna Aircraft would like to increase the...

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1. Cessna Aircraft would like to increase the sales of women customers. How to gather information to understand criteria that influence their motivation and attitudes toward the desirability of women pilots? Questions, such as, how many women are interested in pilot training programs? Would more women enroll if more trainers were women? Is there enough marketing and information available to convince more women to enroll in the programs? Could there be
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Unformatted text preview: incentives for women to enroll? 2. To determine the criteria that influence women customers’motivation and attitudes toward the desirability of women pilots, research will use survey and focus group to examine what factors motivate woman to buy a private airplane? General attitudes women customers have toward the desirability of women pilots...
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  • Winter '16
  • Sayatani
  • Marketing, Sales, Incentive program, Aviator, Cessna aircraft

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