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Unformatted text preview: -Endamal & outsourcing of formats o Reduces cost and uncertainty o Can show during summer-Emerging model stifles creativity b/c of prod placement, format of cable/news channels/adv o Less risk for advertisers -Copycat model-Deliver audience in buying mood to advertiser...
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This note was uploaded on 04/18/2008 for the course COMM 107 taught by Professor Televisionhistoryandform during the Spring '07 term at NYU.
- Spring '07