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Feur and Magder

Feur and Magder - -Endamal& outsourcing of formats o...

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Feur “MTM Style” - Attracting audience differently than Lear – political/social content not as in your face - Characters do not perform slapstick comedy - Pre-knowledge about characters - Quality audience Magder “The End of TV 101” - burnett’s impact on trad econ model of tv (share adv revenue, no license fees)
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Unformatted text preview: -Endamal & outsourcing of formats o Reduces cost and uncertainty o Can show during summer-Emerging model stifles creativity b/c of prod placement, format of cable/news channels/adv o Less risk for advertisers -Copycat model-Deliver audience in buying mood to advertiser...
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