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lecture 1 - “propagating the faith” III Publics a Group...

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Jan 22 nd – Overview I) Definition of PR a. Management of communication (amplification & suppression) b. Involving publics c. With Objective(s) in mind II) PR vs. Propaganda a. Propaganda about advancing ideology b. Public relations about achieving targeted, organizational objective c. Propaganda’s roots go back to the Vatican in the 17th century--
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Unformatted text preview: “propagating the faith” III) Publics a. Group of people who share common interests of values in particular situation (ie: shareholders) b. Stakeholders – publics with a relationship w/your organization...
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